Easter Window Dressing Ideas by VM Design visual merchandising consultants

Every Easter, shops like to pull out all the stops to make sure they have a window display that catches the attention of their customers. Make sure you’re no different! VM Design visual merchandising consultants have put together some great ideas that you can use as inspiration if you’re a little stuck.

All Things Yellow

Never underestimate the power of yellow in a window display. It’s definitely a colour that reminds people of Easter and spring, and it also has connotations with happiness and energy –not bad things to be associated with, we’re sure you’ll agree. We love the use of yellow products placed on an all-white display. The bold use of colour draws the eye and the products you want on show are going to really stand out.

Plant Life

Plants and Easter are pretty much synonymous with one another. The traditional thing to use would be flowers, which certainly aren’t a bad idea as long as you do it right; think outside the box and be creative.

You can also freshen up a simple, product-based display by adding some green potted plants – place little Easter eggs around and in them to create a fresh and easy display!

Interactive Egg Hunt

Linking your window display with the digital world is a great idea to drum up an audience and create a stir. This year, why not put together an interactive egg hunt?

You could hide an egg in a different area of your display each day and get passers-by to snap a picture of the egg (once they find it, of course!). The can then post the picture to their social media for the chance to win a prize. Not only does this encourage active brand interaction, it also means that all their followers will become familiar with your brand and what you’re doing as well.

Easter Photo Booth

Another interactive idea is to turn your display into an Easter-themed photo booth. Make your window a giant frame and fill the display with props, including your own products. Encourage people to take pictures of themselves in your window and again post to their social media, tagging your brand or using a specific hashtag. Offer a prize and feature your favourite photo-booth snaps around your store!

At VM Design, our visual merchandising consultants love coming up with creative and eye-catching displays for windows, no matter the business or the occasion. It’s just what we do! We also know how to create displays properly, attracting customers and driving sales.

If you think you could do with a visual merchandising company to help you out this Easter, get in touch with our team today. We’re always happy to answer any questions and help you get the ball rolling on a better business.