Every
Easter, shops like to pull out all the stops to make sure they have a window
display that catches the attention of their customers. Make sure you’re no
different! VM Design visual merchandising consultants have put together some great ideas that you can use as inspiration if
you’re a little stuck.
All Things Yellow
Never
underestimate the power of yellow in a window display. It’s definitely a colour
that reminds people of Easter and spring, and it also has connotations with
happiness and energy –not bad things to be associated with, we’re sure you’ll
agree. We love the use of yellow products placed on an all-white display. The bold
use of colour draws the eye and the products you want on show are going to
really stand out.
Plant Life
Plants and
Easter are pretty much synonymous with one another. The traditional thing to
use would be flowers, which certainly aren’t a bad idea as long as you do it
right; think outside the box and be creative.
You can
also freshen up a simple, product-based display by adding some green potted
plants – place little Easter eggs around and in them to create a fresh and easy
display!
Interactive Egg Hunt
Linking
your window display with the digital world is a great idea to drum up an
audience and create a stir. This year, why not put together an interactive egg
hunt?
You could
hide an egg in a different area of your display each day and get passers-by to
snap a picture of the egg (once they find it, of course!). The can then post
the picture to their social media for the chance to win a prize. Not only does
this encourage active brand interaction, it also means that all their followers
will become familiar with your brand and what you’re doing as well.
Easter Photo Booth
Another
interactive idea is to turn your display into an Easter-themed photo booth.
Make your window a giant frame and fill the display with props, including your
own products. Encourage people to take pictures of themselves in your window
and again post to their social media, tagging your brand or using a specific
hashtag. Offer a prize and feature your favourite photo-booth snaps around your
store!
At VM
Design, our visual merchandising consultants love coming up with creative and eye-catching displays for windows,
no matter the business or the occasion. It’s just what we do! We also know how
to create displays properly, attracting customers and driving sales.
If you
think you could do with a visual merchandising company to help you out this
Easter, get in touch with our team today. We’re always
happy to answer any questions and help you get the ball rolling on a better
business.
